Introduction to Predictive Analytics for Marketing and Sales
Predict the Opportunities for Your Company
Know in advance which customers will remain a revenue stream for you and help grow your business. Quantify the customers that are going to generate more sales and control marketing expenses depending on the financial lifetime value of your customer or prospect.
Predict the future value of a customer – even before she becomes one. Focus on valuable customers and optimize your revenue stream. Adjust individual marketing spend based on the financial value each customer brings to your business. Align your customer experience management system with various segments, depending on customer lifetime value.